STARBUCKS

While Starbucks is a go-to destination during the peak of summer for Frappuccinos, the fall for Pumpkin Spice Lattes, and winter for hot chocolate, the brand recognised a gap in its seasonal appeal during spring.

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To address this, Starbucks aimed to position their iced coffees as the perfect springtime beverage. Working with a wide team at We Are Social, I developed a comprehensive Spring Campaign across outdoor, point-of-sale and social media channels, designed specifically to captivate and engage Gen Z.

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Role: Senior Art Director

Agency: We Are Social

Client: Starbucks