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A global campaign to introduce Google’s most loved tools - Gmail, Meet, Chat, Docs, Sheets, and Slides - under one powerful platform. In a crowded post-pandemic market, we needed a bold idea to cut through. 'Google Workspace: How it’s done' positioned the tools as more than just work software - they’re how great work happens, whether you’re writing lyrics or running a global company. The campaign spanned major publications, social, and real customer stories.
I led the German transcreation from concept to execution, adapting the global vision to resonate locally, and making sure every detail landed just right.
Role: Senior Creative
Agency: Across The Pond





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