SK-II

A campaign orchestrated by Great Guns to pay homage to SK-II’s key ingredient - Pitera -  through collaborations with numerous artists from different disciplines: illustrator Ram Han, art magazine Toiletpaper, photographer Zhong Lin, choreographer Ryan Heffington, and a creative collective of artists from around the world.

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The work came to life through social, in a first of its kind exhibition in Shanghai, and in SK-II’s first ever art-inspired store design for its Matsumoto Kiyoshi, Ikebukuro flagship outlet in Tokyo.

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Role: Senior Creative

Agency: Great Guns

Client: SK-II